Individuals pursuing a career in the Arts, Audio/Video Technology & Communications cluster are offered two different avenues of concentration. Careers in the Performing Arts, Visual Arts or certain aspects of Journalism, Broadcasting and Film require courses and activities that challenge students' creative talents, while careers in Audio-Video Communications Technology, Telecommunications or Printing Technology require strong backgrounds in computer and electronic-based technology and a solid foundation in math and science. In addition, the creative aspects of this cluster are rapidly merging with the technological, making it even more challenging.
- Individuals pursuing a career in the AV communications industry manufacture, sell, rent, design, install, integrate, operate and repair the equipment of audiovisual communications. They are involved in the presentation of sound, video and data to groups in such venues as corporate boardrooms, hotels, convention centers, classrooms, theme parks, stadiums and museums. The major activity sectors in the AV communications industry are distributive service firms (AV dealers, rental companies, consultants, designers, and related firms), manufacturers of AV presentations and communications products and large end-users.
- Individuals pursuing a career in the Journalism and Broadcasting Pathway have various areas of concentration in which they can place their focus of study. News analysts, reporters and correspondents gather information, prepare stories and make broadcasts that inform us about local, state, national and international events; present points of view on current issues; and report on the actions of public officials, corporate executives, special interest groups and others who exercise power. Broadcast and sound technicians install, test, repair, set up and operate the electronic equipment used to record and transmit radio and television programs, cable programs and motion pictures. Chief engineers, broadcast field supervisors and transmission engineers supervise the technicians who operate and maintain broadcasting equipment.
- Individuals pursuing a career in the Performing Arts Pathway are exposed to a variety of businesses and groups involved in creating theatrical and musical performances. Theatrical production companies, for example, coordinate all aspects of producing a play or theater event. Agents represent actors and assist them in finding jobs. Costume design management companies design costumes. Lighting and stage crews handle the technical aspects of productions.
Also in this segment are dance studios, schools and halls, which provide places for professional and amateur dancers to practice, perform and learn.
Performers of live musical entertainment will include musical artists, dance bands, orchestras, jazz musicians, and various modern bands. Orchestras will range from major professional orchestras with million-dollar budgets to community orchestras often with part-time schedules.
- Individuals pursuing a career in Printing Technology Pathway concentrate on the printing process in three stages pre-press, press and binding or post-press. Prepress workers prepare material for printing presses. They perform a variety of tasks involved with transforming text and pictures into finished pages and making printing plates of the pages. The printing industry is rapidly moving toward complete "digital imaging," by which customers' material received digitally is converted directly into printing plates. Other innovations in prepress work are digital color page makeup systems, electronic page layout systems and off-press color proofing systems. Printing press operators prepare, operate and maintain the printing presses in a pressroom. Computers have now allowed press operators to perform many of their tasks electronically.
- Individuals pursuing a career in Telecommunications Pathway focus on the interaction between computer and communications equipment. Telecommunications equipment is computerized and can communicate a variety of information, including data, graphics, and video. The workers who set up and maintain this sophisticated equipment are telecommunications equipment technicians, installers, and repairers.
- Individuals pursuing a career in the Visual Arts Pathway are artists who create art to communicate ideas, thoughts or feelings. They use a variety of methods in painting, sculpting or illustrating and an assortment of materials, including oils, watercolors, acrylics, pastels, pencils, pen and ink, photography, plaster, clay and computers. Their works may be realistic, stylized or abstract and may depict objects, people, nature or events. Visual artists are generally categorized into two groups: Fine artists who create art to satisfy their own need for self expression and Illustrators and graphic designers who put their artistic skills at the service of commercial clients, such as major corporations; retail stores; and advertising, design, and publishing firms.
Knowledge and Skill Statements
- Cluster Level Knowledge and Skill Statements
- Audio and Video Technology and Film Pathway Level Knowledge and Skill Statements
- Journalism and Broadcasting Pathway Level Knowledge and Skill Statements
- Performing Arts Pathway Level Knowledge and Skill Statements
- Printing Technology Pathway Level Knowledge and Skill Statements
- Telecommunications Pathway Level Knowledge and Skill Statements
- Visual Arts Pathway Level Knowledge and Skill Statements